The following information contains helpful hints for artists when marketing or selling their work:
1. Create a brand or identity for you and your artwork. For example: “I am a photographer and I photograph weddings” or “I am a painter and I use acrylics to paint still lifes.”
2. Create a logo or business name to use on business cards, postcards, brochures or other promotional items to hand out to potential buyers.
3. Based on your brand or identity, determine your target audience or potential buyers.
4. Know the competition in your area – if you are a painter, who are the other painters, what do they paint and who do they sell to?
5. Get a website! Great marketing tool and used by most galleries and art buyers.
6. Develop promotional materials – Websites and business cards are the most commonly used and accepted. You can also create flyers, postcards, email promotions, brochures and catalogs.
7. Advertise! Yellow pages, art community websites, local newspapers and magazines are the most effective ways to reach your audience. Radio is also effective, but typically more costly.
8. If your artwork is sellable at art festivals and fairs, get a list of all the events that take place throughout the year in your town and region and start applying. You can also expand to national and international shows, but make sure you are choosing shows that match your style of work – remember the point of participating in them is to sell your work!
9. With your promotional materials and website, speak to your target audience (from point #3). Make phone calls, go see and talk to people who are interested in your work – follow up and stay in touch with them. Send them new information and new materials that you create. Be persistent and sell your work!
10. Keep creating new work - keep it fresh and with the times. You don’t want to be marketing yourself with work that was more in style 10 years ago!
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